Ashley Callingbull: Pioneering Indigenous Representation in Beauty and Pageantry

Ashley Callingbull is breaking barriers and redefining beauty standards. As an actress, model, pageant winner, and soon-to-be author, she is a multifaceted woman preparing to compete in Miss Universe Canada for the second time. At 34, Callingbull has faced racism and various challenges but continues to pave the way for Indigenous women in the beauty industry.

Callingbull entered the pageant scene at 18, confronting prejudices and stereotypes. Despite not fitting the conventional pageant mold with her dark skin, hair, and “native nose,” she persevered. Her journey required immense passion, drive, and determination. “As an Indigenous woman, I had to fight even harder to be in these spaces,” she shared, recalling the racist comments she endured early in her career. Her resilience inspired many Indigenous people to support her, altering the crowd’s composition at her events.

While Callingbull acknowledges that societal views of Indigenous women in beauty have evolved, she insists there’s more work to be done. As she prepares for the Miss Universe Canada finals, she hopes to become the first First Nations woman to represent Canada in New Mexico this November. Her message to others is clear: “Love and appreciate yourselves for the way the creator made you.”

Nicole Akan, the founder of Daybird Beauty, is also making strides in the beauty industry by promoting holistic beauty. She balances her work with the Fort Qu’Appelle Tribal Council with her passion for makeup, providing services and workshops to Indigenous women. Akan emphasizes the importance of self-care and confidence, teaching women to enhance their natural beauty.

Akan’s workshops have a profound impact on women of all ages, including those who have never worn makeup before. She views makeup application as an “energy transfer,” delighting in the moment her clients see their transformation. “If you look good, you feel good,” Akan believes, highlighting the confidence boost that makeup can provide.

Cheryle Crowe, 62, from Muskowekwan First Nation, experienced this firsthand. Initially hesitant, Crowe decided to try a makeover at a Mother’s Day event and was thrilled with the results. “Oh my God, that’s me,” she exclaimed, expressing gratitude for the confidence boost. Crowe’s story is a testament to the positive impact of Akan’s work, demonstrating the importance of initiatives like Daybird Beauty in Indigenous communities.