Cricket Canada Welcomes TD Bank Group as Official Sponsor

TD Bank Group (TD) and Cricket Canada have announced a landmark sponsorship agreement, marking a significant milestone in Canadian cricket history. The partnership aims to support the growth and development of cricket locally, fostering community engagement and enhancing the cricketing experience nationwide.

the partnership extends to supporting Cricket Canada’s efforts to enhance accessibility and popularity of the sport.

The collaboration between Cricket Canada and TD brings together two esteemed organizations committed to the future growth of the sport. As the official bank of Cricket Canada’s National Teams, TD will play a pivotal role in driving grassroots development programs and expanding access to cricket for enthusiasts across the country.

Rashpal Bajwa, President of Cricket Canada, expressed excitement about the partnership, highlighting its potential to elevate the cricketing experience for players and fans alike. With TD’s support, Cricket Canada aims to enhance its initiatives at all levels of the sport, fostering a vibrant cricket-loving community in Canada.

As part of the sponsorship, TD will feature prominently on the official kits and training gear of Canada’s National Teams. This includes custom-designed kits for the Men’s National Team’s debut appearance at the ICC 2024 Cricket World Cup, reflecting TD’s commitment to Canadian cricket.

Tyrrell Schmidt, Chief Marketing Officer at TD, emphasized the bank’s enthusiasm for becoming a part of Canada’s cricket journey. TD’s sponsorship signifies a shared passion for sports and community engagement, aligning with the bank’s values of inclusivity and empowerment.

Beyond the cricket pitch, the partnership extends to supporting Cricket Canada’s efforts to enhance accessibility and popularity of the sport. TD’s sponsorship will contribute to the development of programs aimed at engaging players and fans across diverse communities in Canada.

Sona Mehta, Executive Vice President at TD, emphasized the bank’s belief in the power of sports to unite communities. TD’s partnership with Cricket Canada reflects its commitment to creating meaningful connections and supporting grassroots initiatives nationwide.

The collaboration between Cricket Canada and TD embodies a vision for innovation, growth, and inclusivity in Canadian cricket. Together, the two organizations are poised to make a lasting impact on the cricketing landscape, empowering communities and fostering a love for the sport across Canada.

As Cricket Canada prepares for a landmark year in 2024, with participation in global events and matches against top cricketing nations, the partnership with TD sets the stage for an exciting journey ahead, promising memorable experiences for fans and players alike.