Canada Expresses Concern Over New US “Product of USA” Meat Label Rule

Canada’s federal government and beef industry stakeholders voice apprehension following the United States Department of Agriculture’s announcement of new labeling rules for meat, poultry, and egg products. The decision to allow “Product of USA” labels exclusively for products derived entirely from animals born, raised, slaughtered, and processed in the U.S. could disrupt cross-border supply chains.

Agriculture Minister Lawrence MacAulay and International Trade Minister Mary Ng express disappointment, emphasizing the unique trade relationship between Canada and the U.S. They plan to address concerns during the upcoming trilateral meeting with U.S. and Mexico agriculture ministers.

Agriculture Secretary Tom Vilsack asserts that the new rule aims to enhance consumer trust and fairness, ensuring transparency in the marketplace. The USDA highlights stakeholder support and consumer feedback as driving factors behind the decision.

The Canadian Cattle Association (CCA) deems the rule as overly restrictive, expressing concerns about potential discrimination against live cattle imports and the disruption of the North American supply chain. President Nathan Phinney stresses the importance of preserving trade between Canada and the U.S.

The voluntary “Product of USA” labels differ from previous country-of-origin labeling (COOL) requirements, which were rolled back in 2015 due to trade disputes and WTO rulings. COOL mandated disclosure of animals’ birth, raising, and slaughter locations.

The USDA’s new labeling rule for meat and poultry products draws mixed reactions, with Canada highlighting potential disruptions to the integrated North American supply chain. As both countries navigate trade complexities, discussions during the upcoming trilateral meeting may shed light on resolving concerns and maintaining robust bilateral trade relations